SokoLocal brings clarity and transparency to local search — The Costume Shoppe Case Study

Images Courtesy of Brayden Snow Photography
Images Courtesy of Brayden Snow Photography

Digital Challenges

One challenge The Costume Shoppe has faced in the digital space is its highly competitive nature. “The internet is the old Wild Wild West. In a sense where, when I was a kid and handing out flyers, you would never stand in a Cineplex Odeon parking lot and hand out Landmark movie theatre flyers,” Schoel says. “Now, what’s changed is that people ‘geo-fence.’ People all over the world can now say that when you Google ‘The Costume Shoppe’ their business will come up highest in results.” Schoel mentioned that many costume “pop-up” shops or shops in other geographies will often use his shop name to create paid promotions on Google around Halloween, thus causing his shop to get lost in results.

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