If you’re a small business, you know how important a strong marketing strategy is. Staying ahead of the game when it comes to promoting your business and products and engaging with your audience or customers is crucial. With the ever-changing marketing world, it can be challenging to keep up with the latest trends, social media platforms and advertising methods. If you’re wondering how to get the word out about your business, products or event this year, here are some of the best ways to advertise and promote your small business in 2022.
Short, Engaging Video Content
If you’re on social media, it’s no secret that video content is taking the internet by storm. With the rise of Tik Tok, Instagram Reels, and YouTube Shorts, 15–60 second content is a surefire way to engage your audience, maximize your reach and increase your visibility. And don’t just take our word for it, Adam Mosseri, the Head of Instagram says that the app wants to move towards entertainment and video in a statement from June 2021.
Are you more likely to purchase a product that’s recommended to you by an ad or a friend who’s opinion you trust? If you answered the latter, well, that’s how influencer marketing works. Influencers and bloggers build a strong relationship wit their followers, that almost provides the essence of a friendship. Tapping in to influencers that fit your niche or align with your brand and engaging in a sponsorship or partnership that includes honest review of your product is a great way for your business and products to reach broader audiences.
Blog Marketing & Search Engine Optimization (SEO)
Blog content is one of the best and low cost ways to position yourself for search engines. Well-written, search engine optimized content will not only allow you to show off your expertise in your industry, but it will also gain ‘trust’ from search engines which, in turn, will have you ranking higher in Google searches regarding your product or niche.
Expand your platform
If you are currently taking orders via social media direct messages, create an etsy shop or website. If you are only on Facebook, try Instagram, Twitter or Tik Tok! The more places consumers can reach you, the more chances you have at landing your next sale or loyal customer.
Obviously, expanding your platform requires a lot of work that you may not always have the time to do– you are running a business, after all! If you’re looking for an easy way to expand your platform and maximize your reach without lifting a finger– list your business on SokoLocal! All you have to do is paste the link to your website or online shop here and you’re done. That’s it. And the best part? It’s completely free.
To learn more about SokoLocal and our commitment to helping small businesses, visit our website at http://www.sokolocal.com/.